Meet Claire

Reporter turned Nonprofit Communicator, that’s me…

It’s not much of a stretch. For many years, I covered news in Washington, D.C., never realizing how much I was learning about Nonprofits. There are so many Nonprofits in D.C., and they make news every day.

Releasing a new survey…announcing a new program…giving out an award…rating the best/worst…weighing in on the current state of events…

Your organization may be a long way from the nation’s capital, but you can still make news.

If you know what reporters need.

That’s where I come in.

I’ll never sugarcoat it and will tell always tell you the truth. Here’s one;

Your mission is not a story.

Like one of my clients recently said, “we’re doing good work and making the world a better place…that’s a good story, right?”

Yes, Kirt, there is no Santa Bunny.

I asked him, “Kirt, have ever heard of a nonprofit talking about the bad work they’re doing to make the world a terrible place?”

Magic Keys Radio.

We’re new…we’re fresh…we’re outside the box. (What are boxes?)

Best practices? Why stop there.

Stay tuned.