Show Notes - 9/19/08 - Writing Nonprofit Taglines

We just wrapped up another edition of Magic Keys Radio & Podcast, this week featuring special guest Nancy Schwartz of GettingAttention.org. Nancy has just released her Nonprofit Tagline Report, so Claire and I were thrilled to get Nancy’s take on what makes a good tagline. 

During the show Nancy shared several must-do tips (and some don’ts too) for creating a nonprofit tagline that really works. For example, action words are great! Use those verbs to tell us what you really do. 

Nancy also walked us through the process of creating a tagline. If your group doesn’t have one or what you have isn’t great, listen for Nancy’s advice on what to do next. 

PS — I gave everyone the wrong date for the Email Newsletter Basics webinar on the show! The webinar is September 23 at 1:00 p.m. ET.

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