We just wrapped up another edition of Magic Keys Radio & Podcast, this week featuring special guest Nancy Schwartz of GettingAttention.org. Nancy has just released her Nonprofit Tagline Report, so Claire and I were thrilled to get Nancy’s take on what makes a good tagline. 

During the show Nancy shared several must-do tips (and some don’ts too) for creating a nonprofit tagline that really works. For example, action words are great! Use those verbs to tell us what you really do. 

Nancy also walked us through the process of creating a tagline. If your group doesn’t have one or what you have isn’t great, listen for Nancy’s advice on what to do next. 

PS — I gave everyone the wrong date for the Email Newsletter Basics webinar on the show! The webinar is September 23 at 1:00 p.m. ET.

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This Friday, Nancy Schwartz of Getting Attention will join Claire and me for our weekly Magic Keys Radio show and podcast. Nancy will share some tips from her just-released Nonprofit Tagline Report. What makes a good nonprofit tagline and what makes a bad one? Can you tell the difference? Punchy messaging is critical for nonprofit success! Come listen to Nancy’s expert advice and then call in with your questions live at (347) 996-3142.

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Special guest Gail Perry joined Kivi and Claire to talk about party planning tips. When and how does your fundraiser become the best party in town? Our discussion included

• tips on social branding
• who to get on your party committee
• how to get sponsors
• what your board members should do
• how to make your auction a big success

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During this week’s show, Kivi and Claire discussed nonprofit storytelling. We talked about how you get people talking about their stories and how you can use them to market your organization. It’s not difficult!

We also answered a caller question from Eric at Campaign for Youth Justice about ways to get national media exposure.

During our “Good Deed News Feed” segment, we looked at a column by Ruth Sheehan called “Paying It Forward for Real” in the Raleigh News & Observer about how the Caring Community Foundation came to be — it’s a great example of a “founding story” which every nonprofit should know how to tell, and tell well.

This episode also contained our first major blooper when Claire temporarily lost her phone connection! No the show doesn’t end at 24 minutes - hang in a few seconds for our recovery!

For more on nonprofit storytelling, check out Kivi’s nonprofit storytelling webinar.

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