During this week’s show, Kivi and Claire talked about dos and don’ts of nonprofit press releases, including what’s a good lead, what’s news to a reporter (and why bad news seems to get covered more often than good), and how to come up with good quotes that reporters are likely to use. We also discussed getting coverage when you get a new grant.

Listen to the Recording Now

After a few weeks of getting used to the BlogTalkRadio format, Claire and I are ready to launch this baby for real! Here’s our upcoming live show schedule. Please listen and call in with your questions. You can also listen later by grabbing the podcast.

Friday, August 29, 2008, 1:00 - 1:30 p.m. Eastern
Magic Keys Radio: Nonprofit Press Releases - What Works, What Doesn’t

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It’s our official launch show! Magic Keys Radio is on the air! Put us on your Friday to-do list. During this week’s show we’ll talk all about press releases — why nonprofit press releases are usually really awful and the easy things you can do to make yours great. Plus, as always, we’ll take any of your nonprofit marketing questions live on the air.

Friday, September 5, 2008, 1:00 - 1:30 p.m. Eastern
Magic Keys Radio: Telling Great Stories about Your Nonprofit’s Work

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Your nonprofit is doing great work, but no one’s paying attention? It might be because you aren’t telling your story in the right way. During this week’s show, we’ll talk about nonprofit storytelling. As always, we’ll take your nonprofit marketing questions live. Get you message out there with the help of Nonprofit Marketing Guide’s Kivi Leroux Miller and Claire Meyerhoff.

Friday, September 12, 2008, 1:00 - 1:30 p.m. Eastern
Magic Keys Radio: Hosting “the Best Party in Town” for Your Nonprofit

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Special guest Gail Perry joins Kivi and Claire for an exciting show about…parties! Yes, parties. You may call it a “fundraiser” or “event” — but Gail says…why host another fundraiser when you can invite your donors to the best party in town? From creating buzz to saying thank you…Gail Perry is the go to gal. She is a nationally recognized fundraising expert and author of “Fired Up Fundraising; Turn Board Passion into Action.” And as always, we’ll take your nonprofit marketing questions live on the air!

Friday, September 19, 2008, 1:00 - 1:30 p.m. Eastern
Magic Keys Radio: Get to the Point with Great Taglines and Messages

This week we’ll be discussing how to hone your message down into just a few words. Nonprofit tagline expert Nancy Schwartz of GettingAttention.org will be our featured guest and she’ll share what she learned from reviewing literally thousands of nonprofit taglines this year. As always, Kivi and Claire will take your nonprofit marketing questions live on the air too!

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Highlights from this week’s show:

• Kivi and Claire discuss the importance of saying Thank You in the nonprofit sector and how to customize your thank you notes to donors.
• We talked about including photos in your thank you notes, and what makes a good photo and good video for the press, too.
• Wake County SPCA made the news by linking their mission to big headlines — they reported an increase in people turning over their pets to higher costs of living like gas and food prices, as well as the mortgage crisis.
• Kirt from Land Choices asked about sending out membership renewal letters soon after a special appeal. Should he not send the renewal to those who just gave? Or count their special appeal gift as their membership too? See what Kivi and Claire said.

Listen to the Show Now