During our first show, Claire and Kivi covered several common Nonprofit Marketing 101 questions.

We explained what the Magic Keys are, talked about how to create a short annual report, and why you always have to keep your audience in mind.

We also analyzed two news stories featuring nonprofit organizations, including Right to Hike, which was created to honor a slain hiker. In addition to looking at that particular story, we also talked about some of the communications challenges a new organization like that may face in the future. The other story we examined was about the Starkey Hearing Foundation’s donation of hearing aids to Minneapolis residents.

We wrapped up the show by answering a caller’s question. Linda in California is starting a new group called WHOLE Ministries to provide life coaching to women after devastating events in their lives and wanted our tips on how to get the message out.

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I can’t tell you how excited I am to launch Magic Keys Radio & Podcast with Claire! If you’ve followed my weekly webinar series at Nonprofit Marketing Guide.com, you know that Claire is a veteran news gal, with lots of experience in radio. She also shares a passion of mine: to help nonprofits get their messages out in creative and compelling ways. We both firmly believe that anyone — anyone — with a passion for their cause and a little know-how can get great publicity and support. You don’t need a huge staff or a massive budget, or the magic keys that lots of consultants will try to sell you.

We are starting off slowly with just a few broadcasts this summer. We’ll pick up the pace this fall. We are currently thinking about a half-hour broadcast on Fridays. Of course, it will immediately be available as a podcast, so you can listen on your own schedule. We’ll provide more details later in the summer when we make some final decisions.